Skylines, Subways and Press Releases |
My parents and I cleaned out our bank accounts to get me to New York so that I can pursue my dream of becoming an adorable, yet fiercely intimidating, music/fashion publicist and/or journalist with a heart of gold.
So far it's a tale of an empty studio apartment, two unpacked suitcases, a confusing underground transit system, an insane obsession with Skype, and the anxiety of waiting for several care packages in the mail that contain the rest of my shoe collection. Soon, I hope to transform it into a tale of an enormous loft with a glittery staircase, numerous walk-in closets, an influx of emails from the media on my blackberry, my town car driver being late and dealing with everyday critical decisions of whether or not to wear the cerulean blue Christian Louboutin satin pumps on New Years Eve, or the black leather studded Alexander McQueen ankle boots on a Thursday. I signed the lease, booked a one-way ticket, hailed my first cab, opened the door and rolled my two suitcases into a new empty apartment. This is where the comfort and structure that once made life complacent ends, and the fear, perseverance and excitement begin. #SIDENOTE: In the spirit of privacy and concealing identities, I have given my friends aliases in the form of precious drag queen names. PERFECT. #CONTACT: erika9899 at gmail dot com |
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EMBARGOED UNTIL MARCH
January 26, 2010
Being Indispensable and Helping Broken Hearts
(New York, NY) — There is a term in the PR world that is used whenever a publicist needs to withhold the release of information until a certain date. The term is embargoed, and the situation, is my life. I feel like I’ve been on hold. Waiting for people to get back to me. Waiting for their availability. Waiting for fashion publicists to get back to me until late February, early March because of Fashion Week. Waiting for a glimmer of hope in the form of a meeting and/or interview. Despite the halt, I am still fiercely adamant in getting my way and determined to get my foot in the door.
I was walking through Times Square today and stopped at a small coffee shop/diner on W43rd to get on my laptop, answer some emails and grab a green tea.
I got to googling and emailing more publicists and got to thinking. Whenever I sit down and think about things, it seems to always lead to an over analysis of sorts. I am craving more than ever to land a killer PR job and to network effectively. I am disregarding the rejection letters and benign neglect by staying positive. Of course the positivity is reinforced with the help of my parents and good friends.
“You need to make yourself essential; make (a company) feel that they can’t afford to lose you. Be necessary; Be indispensable.”
-The father to a ridiculously outrageous child: Mr. Eddie Cespedes
While I was having my Thinkfest 2010 in Times Square today I also got to thinking about producing something myself. If I’m not going to bang out some stellar publicity campaigns through someone elses PR firm, why not generate some PR buzz for clients of my choosing? Like friends that are starting out in the beauty, art, modeling and fashion industry. It’s worth a shot and it will give me something to do.
To myself and to you: BE FEARLESS WITH YOUR AMBITION
PS:PH2H- (PS Personal Heart-to-Heart): one of my besties, recently had his heart broken into little pieces. To him and to all others who have had their emotions crushed and their souls ripped up…whatever the situation may be…you should realize that no one should EVER have that power over you. Its natural to feel hurt and its natural to feel that your life is over. We all strive for a beautiful connection with someone, we long for acceptance, and we yearn for someone to think of us as infinite: as an essential puzzle piece to their happiness. It is vital to understand that you ARE essential, you ARE incredible and you don’t need a relationship to validate your worth.
When a healthy relationship/friendship is experienced, it becomes more than a connection- it becomes an integration of souls. It’s an appreciation of the other’s worth and well-being. It is perhaps the most exhilarating feeling a person can experience; however, when lost it can be the most dismal and can thrust a person into a whirlwind of confusion, loneliness, sadness and despair. Everyone copes with heartache differently but it is imperative to stress: no matter how severe the breakup, you must keep loving.
I am a firm believer in living amorously, living with a passion, living with a constant thirst to give affection, attention and love to those most dear to your soul. The urge to protect, adore and unconditionally love should always be imperative. More importantly, your love and security for yourself should take precedence above all else: above life’s irrelevancies and minuscule disputes. I put my heart and soul into every friendship because it is mutually deserved.
Every person you care for becomes a vein that pumps blood to your heart, allowing your heart and soul to thrive.
I believe that we are all put on this earth because we are essential in some way or another. I seem to have started rambling like a severely senile 95-year-old drunk lady: the one you find in the back of the nursing home abruptly pulling the Franzia nozzle out of her tote bag. Before the old lady in me gets the best of this blog, I will leave you with my concluding thought.
Keep striving to fulfill your professional purpose. Live with a fierceness that no one can emulate. Love amorously. Love without restraint and when you are broken- give pieces of your weathered and shattered heart to many, until your heart is at peace again and whole.
Having a Flat Hair Day in NYC,
-erika
location: apt on W34th
feeling: sleepy and hungry for a chocolate truffle
listening to: “Bad Romance (Chew Fu Remix) by Lady GodGa
<3
